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Posts Tagged ‘Warcraft Advanced Gold Guide’

postheadericon Warcraft Advanced Gold Guide – More Vendor Markups

Blacksmithing Plans available from vendors – remember to sell at a large markup!


Massive Iron Axe
Hemet Nesingwary – Stranglethorn Vale 44 Silver Limited Supply (1)
Vharr – Stranglethorn Vale 39 Silver 60 Copper Limited Supply (1)

Hardened Iron Shortsword
Hank the Hammer – Stormwind City 30 Silver Limited Supply (1)
Jutak – Stranglethorn Vale 30 Silver Limited Supply (1)
Kaita Deepforge – Stormwind City 27 Silver Limited Supply (1)
Sumi – Orgrimmar 30 Silver Limited Supply (1)
Sumi – Stranglethorn Vale 30 Silver Limited Supply (1)

Moonsteel Broadsword
Zarena Cromwind – Stranglethorn Vale 44 Silver Limited Supply (1)

Golden Scale Coif
Krinkle Goodsteel – Tanaris 44 Silver Limited Supply (1)
Trenton Lighthammer – Tanaris 44 Silver Limited Supply (1)

Solid Iron Maul
Apprentice Kryten – Arathi Highlands 30 Silver Limited Supply (1)
Jannos Ironwill – Arathi Highlands 30 Silver Limited Supply (1)
Jazzrik – Badlands 30 Silver Limited Supply (1)
Muuran – Desolace 30 Silver Limited Supply (1)
Ridge Huntress – Badlands 30 Silver Limited Supply (1)
Rigglefuzz – Badlands 30 Silver Limited Supply (1)


postheadericon Warcraft Advanced Gold Guide – Bargains to be had.

Throughout the game there are places where Vendors sell items cheaply that are required by other players. These players will pay well over the odds for these items as they do not want to hassle of traveling to the vendor to get these items themselves. We’ll have a look at some of the best now.

First the Alchemy Recipes.

Elixir of Demonslaying
Nina Lightbrew – Blasted Lands 90 Silver Limited Supply (1)
Rartar – Swamp of Sorrows 90 Silver Limited Supply (1)

Elixir of Shadow Power
Maria Lumere – Stormwind City 90 Silver Limited Supply (1)

Elixir of Superior Defense
Kor’geld – Orgrimmar 1 Gold 30 Silver Limited Supply (1)
Kor’geld – Stranglethorn Vale 1 Gold 30 Silver Limited Supply (1)
Soolie Berryfizz – Ironforge 1 Gold 30 Silver Limited Supply (1)
Vosur Brakthel – Ironforge 1 Gold 30 Silver Limited Supply (1)

Fire Protection Potion
Apprentice Honeywell – Hillsbrad Foothills 13 Silver 50 Copper Limited Supply (1)
Jeeda – Stonetalon Mountains 15 Silver Limited Supply (1)

Free Action Potion
Kor’geld – Orgrimmar 18 Silver Limited Supply (1)
Kor’geld – Stranglethorn Vale 18 Silver Limited Supply (1)
Soolie Berryfizz – Ironforge 18 Silver Limited Supply (1)
Tally Berryfizz – Ironforge 16 Silver 20 Copper Limited Supply (1)
Ulthir – Dustwallow Marsh 18 Silver Limited Supply (1)
Vosur Brakthel – Ironforge 18 Silver Limited Supply (1)

Frost Protection Potion
Drovnar Strongbrew – Arathi Highlands 20 Silver Limited Supply (1)
Glyx Brewright – Stranglethorn Vale 20 Silver Limited Supply (1)
Hammon Karwn – Arathi Highlands 18 Silver Limited Supply (1)
Skuerto – Arathi Highlands 20 Silver Limited Supply (1)

Great Rage Potion
Hagrus – Orgrimmar 20 Silver Limited Supply (2)
Ulthir – Darkshore 20 Silver Limited Supply (2)
Ulthir – Dustwallow Marsh 20 Silver Limited Supply (2)

Nature Protection Potion
Alchemist Pestlezugg – Hillsbrad Foothills 20 Silver Limited Supply (1)
Alchemist Pestlezugg – Tanaris 20 Silver Limited Supply (1)
Alchemist Pestlezugg – Swamp of Sorrows 20 Silver Limited Supply (1)
Alchemist Pestlezugg – Tanaris 20 Silver Limited Supply (1)
Bronk – Feralas 20 Silver Limited Supply (1)
Bronk – Stonetalon Mountains 20 Silver Limited Supply (1)
Glyx Brewright – Stranglethorn Vale 20 Silver Limited Supply (1)
Logannas – Feralas 20 Silver Limited Supply (1)

postheadericon Warcraft Advanced Gold Guide. Oops. Warrior Class Talents


Ok, Warriors are hardy. They are the best hand to hand class in the game. That’s great for play. Not so good for Gold making. They have no healing skills, no movement perks, no “finding” skills.
Nothing really that would make them stand out as good “gold getters” ..other than survivability.
That being said, you will almost definitely use more potions and bandages as a warrior than just about any other class. We find it very difficult to recommend Warriors if gold is a main aim. They are also the most equipment reliant class in the game, meaning more expenditure more often at the auction house. Sorry Warrior fans, that’s just the way it is.


Why “Oops” – Well we’ve had the class talents up for ages – but missed out the wrrior section. Sorry :-(

postheadericon Class Talents

Next we take a quick look at the different classes. Again they all have ways to save of make gold built in to their strengths and weaknesses. So let’s start with.


Death Knight

Death  Knight’s – despite being a melee class, are more or less self healing. The Blood Talent tree has several skills that either use runic powers to heal the Knight, or take stamina directly from the foe. You should be a VERY light user of potions and bandages.  Starting at level 55 is also a huge bonus. Meaning you can immediately set about 2 gathering professions with a real purpose. It’s possible to level Leatherwork and either mining or herbalism side by side up to level 300 in about 5 hours with a Death Knight. That’s a serious ability.



Effective damage coupled with good healing skills makes this a solid choice for low maintenance in terms of gold .However, it is one of the most complex classes to play given the very different roles a Druid can perform, and the importance of knowing what form to adopt – and when. Different forms also give a speed boost  – always a bonus for leveling and gathering.



The long range attacks of the hunter, coupled (in most cases) with a pet to “tank” for them, makes this another low maintenance class if played well. However – they lack healing skills ( In real life every  hunter we know is about the best first aider we know as well – but Blizzard don’t see it that way) If played badly – or if mobs get in too close, a hunter can be overwhelmed pretty quickly. Our advice – play this class well, or not at all.



Paper thin melee defenses and attacks means this is another class that needs to play “at range” However, some specific perks can be brilliant time and money savers. “Portals” are the fastest way to travel to major centres, and can even bring in money if you ask for a fee to make them. We also love the Mage’s AoE skills – seeing 5 or 6 mobs drop in one go will make you the envy of other players..once you have the skills to do it.



The ability to summon your own mount. Well this sounds great,  but given the falling cost of mounts to other players, this perk is losing its comparative value.Still it is worth it. The moderate healing and resurrection skills are also gold savers for you (and other party members) However, if you are thinking of sacrificing yourself (which Paladin’s can do) make sure you get something in return.


Warcraft Class Guide Picture


Priests are the main healers. If correctly specced they can out-heal any class. However, they come with very weak melee skills and melee defenses.  Leveling with a “Shadow” heavy spec, then swapping to a “Holy” spec for end game would be wise. The “Discipline” talent tree should be mixed in as appropriate. However, once you are end-game, your’ well honed healing skills will be very welcome . How often do you see the call” Healing required for HC”…all the time, that’s how often.



Rogue’s are all bout speed and avoidance, If played well this should reduce the amount of healing and downtime required. If played badly you can get in serious trouble. “Lockpick” is a skill that is often in demand, and can make and save you gold. The ability to escape conflict is also useful, if not the most noble thing to be seen doing.



As usual, healing is a very handy ability.  However 2 specific talents are worth mentioning. “Water Walking” can be very handy to get to hard to reach areas for gathering professions, and becoming a “Ghost Wolf” makes travel  40% quicker. (less time wasted – more time making gold)



It’s difficult to quantify a Walock’s talents  in terms of Gold making. Warlocks are a pet class, with some healing skills (Healthstones) able to summon party members (handy for groups in end game) and have abilities to drain health from opponents. All useful. If you add all these skills up it becomes a very neat package – Making gold with a bit of everything when the opportunity arises is the way to earn as a Warlock

postheadericon Warcraft Elite Guide – Racial Abilities

Not many people play Warcraft just to make gold. Of course you WANT as much gold as you can lay your hands on, but ideally most people would rather spend their time actually playing the game – leveling, instancing and PvP-ing. There are ways to maximize the gold you make while playing, you should be aware of these opportunities and “tune” your character and play to make the most of them.

Racial Perks


Starting with a very obvious perk. Dwarfs can set the mini map focus to “Find Treasure”. Enabling them to see
where loot is. Very handy particularly early game.


Gemcutting – Jewelcrafting was introduced in “The Burning Crusade” armor, weans and some other objects are socketed to accept gems. In the later game these slots are vital to keeping your characters main stats as high as possible. A +5 skill in this area will allow you make higher level items than you would otherwise be trained for. Very useful in the endgame ! Another perk is “Gift of the Naaru” a moderate heal that may save your character some gold on potions or bandages over the course of the game

Blood Elves

“Arcane Affinity” increases your enchanting skill by 10 points. Enchants are very valuable end game. Glowing weapons are also very sale-able enchants all the way through. To give a value to this – getting from 440 to 450 enchanting with bought material may well cost you 800 gold. SO that’s how valuable this perk is towards the end of the normal game

Sabre Mount



Orcs do not have an obvious gold making perk. However, they are hardy, and, if played well, will probably use less bandages and potions over time with the “Hardiness” perk. It is also worth considering becoming a “pet” class as these benefit from the pet dealing 5% more damage with the “Command” perk. Leveling more quickly as a result is an indirect way of making gold.


“Engineering Specialization” is not the most obvious gold maker. But this is a substantial perk. 15 points to engineering. Although againg it is not a profession full of items that other people want, there are a few, and a big 15% bonus is enough to make this a race worth considering.



Taurens have a big gathering bonus. “Cultivation” raises their herbalism by 15%. Useful through out the game, as in general the higher the herb level – the more it will fetch.



Despite having a good range of perks, none seem specifically tuned to gold making. However “Diplomacy”  will save you a fair amount of gold when grinding reputation – say for a cross faction mount.



Despite not having an obvious gold making perk, “Regeneration” is actually one of the most useful you will find. The extra 10% health regeneration – includes combat time. This will save you a LOT of deaths and bandages and general downtime. Gold saved is gold earned.


Night Elves

“Shadowmeld” is very good for sneaking past foes to get to “hard to get” areas – very useful if you are gathering in an area slightly higher than you should be (also very useful extra for “Rogue” class players.
“Wisp Spirit” gets you back into action quicker after a death. More time in the game should be more gold earned.



“Cannibalize” regenerates 35% of your total health over 10 seconds, and with a 2 minute cooldown can be used about every second or third fight. Very useful savings on potions and bandages. “Underwater Breathing” can be used to farm gathering nodes from hard to get to areas.

postheadericon The Elite Guide Continued R.O.I

Measuring your turnover, and return on investment – this involves more maths

First consider your turnover,

How much money did you decide was your working capital.
Lets assume 100 gold as it makes the sums nice and easy.

If you keep this cash separate (perhaps you put it into your Alliance and Horde guild banks and do not touch it so you can keep tabs on the amount.

Every  week, check your cash. If at the end of week one you have 180 cash then your return on investment is 80% per week. Simple
However, you then need to factor that in the second week your working capital is 180 gold, so to achieve the 80% growth again you need to finish week two with 324 gold.

At first this will just be a case of buying “more” of each item from your existing portfolio. However, soon you will be restricted by the market. You will run out of stock to buy, and your own actions will start to affect the price of the stock – causing it to rise as you increase demand.

After a few weeks you will need to drop some items from your portfolio and take some higher value items to replace them. But to keep the 80% R.O.I you need to make sure these items are as profitable as the original items, and you can “turn them over” as often

Eventually you will “peak” and be buying and selling the top level items. This may well take some time – but it will happen.

So your R.O.I will be based purely on your ability to spot individual bargains. This is where the data you have collected and populated your “material master” with is invaluable. With this you will be able to read the market.
You will then be constrained by something other than your cash….Your storage space.

If you followed our tips you have an Alliance guild,  Horde Guild, decent bags, and all ten toon’s active with bag space available. But if you are going to make tens of thousands of gold, you will still need to use this effectively.

Towards the end of our record attempt, storage space was the one constraint we had. We had two guilds all with maximum guild tabs available.
Between all the members over 160 normal bank “accounts” (16 members with all ten ‘toons each active)
And we still only just had enough.

Advanced Gold Guide Banner 

Measuring inventory costs

We started to measure our turnover in terms of bank slots. So here’s some more maths
Say we have 100 slots (you will have far more – but again 100 is easier)
Single market strategy means holding stock , waiting for the market to rise. However, every day that the stock is held is costing us profit potential. It is preventing us from buying other stock as we would have no-where to store it.

Suppose we spend 10,000g to fill these slots  -  an average of 100g per slot – assuming we decide we want 80% R.O.I per week.

Altogether we have 100,000g (but have no room to put anything else we might want to buy)

To get 80% ROI on our total working capital not just our invested capital per week we need to turn each storage slot over 8 times a week at 100% profit per time. OR accept that we simply cannot invest all our gold.

Each slot needs to generate 800g this week. Almost impossible.

So, every time you buy and store items,  run this calculation through.
What fraction of a week will I need to store this item, and what profit will it offer at the end ?

You are looking for 100g in 1/8th of a week. You are very unlikely to achieve this, but the closer you get (to whatever your desired R.O.I is the better.

This is where you need to be very careful what you buy. Good long term investments have to be very good.

Lower percentage short term investments will bring you more profit – but require a lot of work on your part rushing to and from the auction houses across and possibly across the factions.
A cross market approach will remove most of the storage bottleneck problem, the items will be in transit for minutes, mostly in a characters backpacks. Don’t do cross market trading unless you can make a profit straight away.  Cross market trading is profitable when it is straight to market.

A quick note : Rarely during our record attempt  did we run out of profitable “stock” to buy.

On a full server with literally thousands of level 80 characters it is unlikely to happen. But if it does get tight don’t buy rubbish just to “keep it moving” Impatience will cost you money.

postheadericon Warcraft Elite Guide – The Material Master

The material master is provided free for registered users of this guide. It is the tool we used to track prices across servers.

Initially it had Visual Basic coded in to parse the “auction house” and “post box” data we retrieved from the game engine.

The template for this data is still included in a tab called “Historical data”. If you understood the section on price indexing then this sheet might be of use to you. If you do not then please leave the data in this tab alone.

The rest of the spreadsheet is in two tabs labeled  “Your Data” and “Profit Graphs” these should prove very valuable to you if you adopt the strategies in this guide.

Warcraft Material Guide These 8 columns are used to put your average price data in. Starting with the left most column.


First of all  filter your “items” list with your chosen portfolio by putting a “1” in the tagged items column next to the items name.

The next thing is to decide how often to take the average price from the auction house. We recommend using either 2 days or 3 days between readings.

A reading involves going to the auction house and noting the average price of sale for each item as described earlier in this guide. Repeating this for both Alliance and Horde auction houses, and noting the values in the appropriate column.

After 6 to 8 readings you will have enough data to make good judgments regarding price.


Warcraft Material Graph

Put the item number from your portfolio in the top left box (number 1 is the topmost item in your list, number 2 the next etc) THIS IS THE ONLY THING YOU NEED TO INPUT ON THIS SCREEN. IF YOU PUT OTHER FIGURES IN YOU WILL FOUL THE SPREADSHEET.


The red and blue lines represent the Horde and Alliance average price from the auction house as recorded by yourself over a period of time as discussed on the previous page.

The gap between the lines is your potential profit for cross market trading.(That is buying from one faction – moving the stock through the Neutral auction house – then re-selling at the opposing auction house)

The variation on a single line is the profit potential within a single market (that is to say, buying low – waiting – then selling back through the same auction house)


Warcraft Market Analysis Table

This display gives you the information you need to make your tactical buying and selling decisions. It tells you whether an item is worth keeping in your portfolio or not.

What market strategies are recommended based on .

  • Alliance Single Market – You can buy from Alliance Auction house in a market dip, hold stock, then resell, and you will meet your required profit potential
  • Horde Single Market – As above but within the Horde Auction house only
  • Cross Market Selling – Buying from the market shown in the “Source” box, moving through a neutral house, and reselling  at the opposite factions auction house.

NOTE. The extra cost for selling through the Neutral Auction house is already factored into this figure !


In the “Your Data” tab, in cell “AF1” there Is a cell where you put your desired minimum Profit percentage. It is set as standard at 25%

This is a decent lower level. All calculations take into account basic auction house selling tax.
Please see the appendix for more details on AH Taxes – and please factor in the deposit in case your items do not sell.

When you are experienced, then these individual prices will begin to mean more to you. Although the automatic calculations take the averages and standard deviations into account, you may want to see if any particularly high or low costs can be attributable to seasonal factors.

In general though, we have found following the advice given on this screen has given us huge profit without ever needing to grind at all.


Aratha's Tears Market Trend


The historical long term trends graph is filled in automatically for each item

This second graph is taken from the "Historical Data" tab. It is a VERY normalized set of data taken over 22 servers and 18 months of sales history.  There are 5 basic price models. This will give you an idea early on of what you might expect for each item over a period of time. Though please remember Blizzard alter the game all the time – we will keep these models up to date with each patch for Gold Consortium Members.

You might read this graph as an example of an item that has a gradual fluctuation in price.

This would make it a safe but not particularly exciting investment if you bought when the market was low. Again the proof will be when you populate the “Your Data” tables with actual prices from your server. This graph is a rough guide only.

It is worth noting that this is not the prices in gold pieces,. It is based on the price indexing techniques we have shown previously, with the highest price from the vending faction given a price index of 1.00 (one point zero zero) and all other prices expressed as a ratio of this.

postheadericon Warcraft Elite Guide – Starting Your Own Guild

The rest of this guide is both for play and for gold making – and is titled the Warcraft Elite Guide.

There are approximately 120 more pages to post – being perhaps 50 –60 posts left from this point :-)


For the server domination strategy you will need two guilds (one Horde and one Alliance) and two characters in each guild. This Multi Market Approach cannot be done in one Warcraft Account !

  • Check out where the guild master is in your local town and buy a blank charter for 10 silver
    Ask a guard where the guild master is.  (They can be very helpful)
  • Go to the trade channel (/2) then offer 1g for each signature on your charter. The best place to 
    camp yourself is in the starter zone for level 1 characters. 1G will seem a fortune for genuine noobs
  • Say up front that they will only need to be members of your guild for an hour or so.
  • When you have 9 signatures (So 10 members including yourself) take the charter back to the
    Guild master.
  • Go into your social / guilds tab on the taskbar. Make sure you are the guildmaster (you should be) then  dismiss the other 9. Hey presto your own guild. More importantly you now have 98 more bag slots, that you can access from any bank in the guild vault

The next part is a bit trickier.

Once one character is in the guild, you need to get the rest in.
The way to do it is invite someone into your guild and promote them to the second level. (the rank below yours) then ask them to wait while you log on with your second character, the guy you invited then returns the favor by inviting your second character.
Finally switch log back on as your guild leader and dismiss the guy who assisted you from the guild.

Pay say 2 to 5g for this, and make it clear what you are doing!


There is no need to be underhand, someone will want to help. You might even return the favour.

Again you don’t need to do any of this, but it really gives you a massive head start.

Just a quick word here about the social aspect of the game, and being in a solo guild.

It may have crossed your mind that this isn’t the best thing to do to be sociable.

Well, obviously it’s not.

However, two points should be raised here

  •   It does not have to be permanent – you can change your mind
  •   You can join normal guilds with other characters – or as we do swap now and again. Most of our new
      ‘toons get the right level and then do a spell at the AH’s.  This swapping is also useful in other ways.
      Other  regular AH users will recognize your ‘toon eventually, you don’t want grief now do you ?

A word of warning here – make sure the guild bank is empty – or you trust the person you’ve hired
when you invite an outsider to re-recruit for you. After all they could just empty it – it does happen.

Once you have 4 characters – 2 horde – 2 alliance  and 1 from each faction at their own faction AH, and one at a neutral AH – you are in business.


You will need a friend or a ‘toon on a second account at the neutral AH to trade “cross faction” with –

Now, even with as little as 20g you can start wheeling and dealing !

We tend to leave these characters here semi-permanently and then continue to play with other characters, but the choice is yours

Here’s the set up then.

Cross Faction Auction House Setup

So the multi-market option is where really big money can be made..
“Hang on, that must involve buying and selling using the neutral AH’s to move stock between factions..they charge 15% commission”.

Yes, they do, so what?

This 15% mark is what turns a lot of people off the cross market idea. It looks like it takes a big chunk of your profit potential AND then you have to sell it again at a neutral auction.

There are two ways to think about this.

The variance between the Horde and Alliance market for some items is so great, that paying 15% still leaves you with a very good profit, and a faster turnover because;

There is greater variation between markets than there is deviation in a single market, Often enough to cover the extra tariff and more.

The turnover is quicker, you do not often have to wait for a market to shift, you can buy from one market and be selling to another within minutes at a good markup. Turnover is important.

The Auction cut is based on YOUR SELLING PRICE. So here is an idea (not without risk)

Go to the neutral AH, post your items with a VERY LOW selling price. Switch ‘toon immediately to the ‘Toon from the opposing faction (you do have the opposing ‘toon (or buddy you wil share profits with) stood right next to the AH don’t you). Buy the items straight away. You pay tax on the very low price.


I stress again – you cannot do this on one account. The game will not let you.

Of course this is very risky. Someone could grab your stuff before you have time to log off and back on again.

Some ways to minimize risk.

You might want to have two accounts, or a friend or guild mate from the other faction both online at the same time, one posting, the other spamming refresh to buy the items. Keep spamming refresh on the item search until they pop up, then buy immediately.

Do these transfers when the server is quiet. Late night or first thing in the morning during the working week.
Don’t set 1copper as the buyout. Set a strange sum like 12 silver 17 copper. Someone will spot 1 copper this just from a quick scan, it will take them valuable seconds for an odd sum to register.

postheadericon Warcraft Advanced Gold Guide – Profit Profile Examples

Below are some of the patterns you will find if you follow the price of a particular item over time.

We have described roughly what this might mean. Note the words ”roughly” and “might” :-)


The “Something’s been nerfed somewhere” profile


Warcraft Nether Drake Quest Items

A long established item suddenly starts to increase in cost. Importantly the increase is a sustained one lasting weeks or more.
Ok, before you get excited, check for seasonal factors. Did the increase start at the beginning of a vacation, or in Autumn (fall) more people play in the Autumn and Winter, and this can increase the demand (and therefore value) of certain items. If you can’t find any of these factors then you need to dig further. It can be a convoluted process. On some servers for example, the introduction of exotic flying mounts – only obtainable after completing very long and convoluted quest lines, increases the demand for certain items required in these quests. This can be very hard to spot. Even Wowwiki and Thottbot can be weeks behind – but you can’t afford to be –
Patch notes such as "Nether Drake added as quest reward for …"

are the sort of things to look out for.

If you find a genuine reason for the price increase, and you find it early enough. Ride the roller-coaster to the top. But watch out – it WILL have a top, and you want to get off just before it.

The Scary Profile


Classic "Cloth Rep" Profile

The price is up and down, by as much as 40% from the mean in both directions – it happens quickly, and often. The items that do this are ones needed in big bulk – quickly – by players. Cloth for rep grinding is the classic example. A player will come in and clean the entire AH out of reasonable priced Silk, buying perhaps 30 or 40 stacks in one go – just to hand it all in for faction rep ! A lot of low level mats fall into this category. A player starts an alt, decides to level that alt in Blacksmithing, and subsequently buys 30 stacks of Copper Bar. The price means nothing to him or her, It’s being paid for by a level 80 with a few thousand gold in the bank.
Here’s a tip. If someone buys these and you get there name – whisper them asap.

"What are you making" ?

If the answer is craft leveling stuff ask another question
"Are you selling that stuff at the AH"

Why are you asking?

Because if it’s an uncommon (green) item – or better, and the guy is just wants a very quick turnaround, you could offer to buy them, then send them to your enchanter for materials.
Check the prices are ok, but often a high level character will be glad to get such a quick turnaround, and you make a tidy, and very quick profit.

This happens a lot. Low level items "roller-coaster" all the time. It’s an ideal way to start when you have about 30g as starting long as you have been tracking the prices.


The “New Item” Profile

Cataclysm Items Added to Server

Sometimes, a new item comes along that will keep most of it’s value. What’s the main difference between this and the "About to get nerfed" category. Simple these items are normally consumables – and useful ones at that. Runic Healing or Mana potions keep their value. Yes there is a small peak and trough when the item is very new, but you try doing an instance and explaining to your team that you didn’t come fully stocked with potions. High level consumables are always required. New ones are something you should always be on the lookout for.

TIP you will sometimes find that the ingredients for an item that has just been added by Blizzard suddenly get their drop rates nerfed.Blizzard like to do this to increase the value of a new item. Sometimes it is made out of something that WAS a very common drop – and now is as rare as hen’s teeth. Again chack test realm posts on the forum and patch notes. However, in our experience Blizzard often leave these nerf’s undocumented, and only experience will tell you.

3.0 destroyed the drop rate of Netherweave in the Hellfire Peninnsula, replacing it instead with lower level cloth drops.

The “This Item is About to Get Nerfed” Profile

The Level 69 Riding Crop Profile

A new item just keeps increasing in value. Weeks go by and it’s just worth more and more.


This happens when an expansion or a patch brings a new item into the game. The first characters to harvest, loot or mine it sell it for a fortune, others think "WoW a new weapon, potion, ore , crafting material etc" and pay the price. Others see the stuff, want one, buy more. Eventually of course everyone has one, and the item becomes passe. and the price plummets.

Another reason is that Blizzard might have accidentally unbalanced the game in some small way. This does happen now and again. Sometimes they are not that quick to fix it, but they will in the end. Don’t be left holding stock of an item about to get nerfed ! It happens, and test realm posts in the forum’s and notes for upcoming patches need to be read to ensure your not left holding worthless stock.

postheadericon Warcraft Advanced Gold Guide – Profit Profiles III

Warcraft Gold Profit Over Time


Starting with a working capital of 100 gold, the red shaded area shows how it grows if you can make it grow by 20% a day.
The blue Manhattans show what happens if it grows by 80% every 4 days.
Those of you that know the maths will know that it is a compounding increase that makes the former a quicker growth prospect than the latter.
But your play  style should be a factor as well.

Put simply, if you are a weekend player, or someone who only wants to go to the auction house for some serious trading once or twice a week, then taking long term high profit items is going to be better for you.
If however you log on an play every day – and are quite happy to tinker in the markets every day, then short term lower profits will generally yield better results.

Of course the best of ALL worlds is short term high profit turnover. If you see items like that, and you understand them, then grab them no matter what your main strategy, but they do not come that often.

Once you are of a high enough level you should make this decision. Am I going to log on every day and play the market, or am I looking for a decent – but slightly more modest – long term reward.

Be warned, choosing the short term route, and then not following through on it will cost you a lot of profit potential. It would only take missing a couple of days on this chart for the short term market trader to fall behind the long term trader.

You will find it easier to trade as a long term trader with high end items and vice versa. But there are always those who look to sell tons of harvested loot on a Saturday tea time, but instance look in the early hours of Sunday morning, and sell it back on again to hungry week day players looking to just get out and play on Monday evening. It’s a matter of scale. Buying 250 stacks of Runecloth at 2g a stack and selling it the next day for 4g a stack to someone looking to grind rep is a tactic we have used over and over again.

postheadericon Warcraft Advanced Gold Guide – Profit Profiles II

Warcraft Item Profit Profile

This chart represents the “ideal” a softly undulating – easy to read sine wave. Price goes up, price comes down.  Read the market for a week or two. Then buy low and sell high.

It’s an ideal, but it’s not that common.

We’ll discuss this then move on to some of the many other types of market movements.

"Bread and Butter" – The graph will show a gradual undulation in price, probably no more than 15 to 20 % over and below the mean price. As long as you know where the mean price is, then this is a low risk item to buy and store to sell.

Check how long the cycle takes however. Many cycles are weekly, but some run over a much longer period (which is one of the reasons why we recommend 8 days between readings).

Early on you will want to work out which ones are more profitable. Your storage tied up with item that will make you 80% profit over a month ? Or items that will make you 18 % over 4 or 5 days.

You see the answer isn’t as simple as calculating the number of times your stock "could" turn over in a month.
Quite obviously, if compounded the 20% over 4 days will yield far higher profits over a month.
The graph on the next page shows how the compounded amount pulls away.

So little and often IS best, but not for everyone. Why ? Because it requires you to act every day.
If you do not log on everyday and take your profits, you will very soon fall behind.

Ok, so what items fall into these categories.

This is not a hard and fast rule, but Epic Weapons and armor fall into the slow category. Rare instance loot also falls into this category. During the summer recess high end loot was pretty common, especially at 2:00am on a Sunday morning when people put the BoE items they did not want on the AH after finishing the high level instance runs.

Likewise more people were farming for mats. Those mats were either competing in the market place as they were, or being crafted into epic items. During the vacation season this will increase. A similar thing might happen at weekends – but sometimes doesn’t. This is because people sometimes just want to have fun at weekends and meet up for instances. Take your readings from your own server to find out what the market does and when.

postheadericon Warcraft Advanced Gold Guide – Profit Profiles

Earlier we discussed normalizing the prices of items across two markets. It is worth mentioning now that you can index or normalize the price in a single market place. There are many ways to do this, but for example  – take three  separate median asking price for an item over a period of say a week. You will then have three “median” prices. Average these to find a “mean mean” and give that figure the index of 1.0.

Every other price can then be rated as a ratio of this 1.0. Look back at the last chapter for more information on this.

Price indexing can, at first glance seem a waste of time. It comes into it’s own when you are comparing the profit profile of several different items. It allows you to graph item that are of a very different price on the same scale and just compare how profitable they are as a percentage.

Is Swifthistle more profitable as a percentage than a Titansteel Destroyer or would Netherweave be a better investment, Using indexing you can compare these side by side and get a true comparison

But something is missing. Profit is measured OVER TIME.
Swifthistle might sell for you at 30 stacks a day at the auction house, 2 gold a stack. 60 gold turnover. If you bought for 1 gold a stack. Discounting the Auction cut for now, you have made 100% profit PER DAY.

Now the Titansteel destroyer might be bought (or made) at a cost to you of 800 gold, you put it on the market at 1200 gold – but it takes 4 days to sell.
In this example  – again discounting the auction house cut you have made a 33% profit over 4 days – or an un-compounded 8.25% per day.
Now this is where you need to make a couple of decisions regarding your trading. Are you a busy day trader – or a long term magnate.

If you play regularly, and quite like to dabble in the market every time you play, there is often more profit in buying lots of lower value items – and selling them on quickly. If you log onto Warcraft only a couple of times a week “go long” with higher value items.
If you choose the quick route, but miss a few days every week, you will find that you are making less money than someone who only logs on now and then and trades slowly.

Why waste your time ? There is a subtle choice between turnover and profit – decide what kind of investor you are, and make sure your portfolio reflects that choice.

While we are on the subject, we have already looked at the issues of copllecting your sales data through an add-on like Auctioneer. The problem being.

Auctioneer does not collect sales data!

That’s a pretty big problem. It can keep a record of what your characters sold items for, but for the rest of the servers population (that being 99.997% of the data then) it only collects the ASKING price, and that can be nothing like the selling price. On some servers almost 50% of auctions don’t sell at all.

Secondly it does not take seasonality or trends into account (at least not very well)

And thirdly it is skewed by rogue prices.

As we mentioned before the practice of putting a low level item, like a piece of copper ore, on for say 1000 gold pieces happens. Annoyingly it happens quite a bit. This skews the averages a lot.

arcraft Auctioneer Addon

Which brings us nicely to how YOU get around these issues. Well you filter them out. We use what is known as a “pareto” or “80-20” rule. We take our averages from the middle 80% of all prices offered.

So if ten prices were showing for an item  say 1, 3, 5, 5, 7, 8, 8, 8, 8, and 4000 we would not put the “1” or the “4000” into the equation.  The 4000 is clearly a rogue price. The 1 probably isn’t , but not including it does not slant the average much.  The difference is one will give you an average price per item of 405.3 gold. The other 5.5 gold. One is hopelessly wrong the other nearly right.

Back to an old point, Indexing also lets you compare prices between factions and across servers – allows you to filter out rogue data, takes seasonality into account and ensures you yourself keep an eye on your portfolio. Auctioneer -  while a very useful tool, does not do this.

postheadericon Warcraft Advanced Gold Guide – Other Profession Skills

As noted previously, the state in which a an item is taken to the auction house can affect the price you can expect.

Over the long term, we found having an Auction house runner in Stormwind or The Undercity with Enchanting skills proved the most efficient way of making more gold.

The items that are LEAST likely to sell for a decent amount are green weapons and armour. A look at the disenchanting yield in the auctioneer tool-tip will tell you that if this happens – then 9 times out of 10  – disenchanting makes you a lot more gold.

Warcraft Professions Page Banner

Milling, Prospecting and Smelting all have a role to play here as well.

In the rush to get to Illustrious 525 with these professions, don’t forget these vital abilities.

Here are links to the permanent pages dealing with these sub professions.


Click a link above to visit the page. :-)

postheadericon Warcraft Advanced Gold Guide – Using Your Skills

Some professions have the ability to transform one ingredient into another. This gives you a lot of options.
For example. Metal ores can be smelted to be used primarily by blacksmithing or engineering OR they can be left as ore and prospected by jewelcrafters.

The market will be different for each state. It is not the case that a “processed” item will fetch more at auction. Sometimes you should transform the item..sometimes you shouldn’t.
Material master handles these changes for you, but here we offer a written guide to what items become what. There is some help with calculations in the Material Master spreadsheet. However, disenchanting involves destroying weapons and armor – and no two pieces will have the same Auction House value so it would not be right to try and tabulate value for disenchants – you will have to read that section and work them out for yourself based on what your server market is like.


Using looted or manufactured weapons and armor, you can “disenchant” these items to make the the raw ingredients for Enchanting. Sometimes the Weapon sells for the most..sometimes the enchanting ingredients..and sometimes the enchant itself. You need to know which is which


This is the easiest to describe, with one or two exceptions each ore becomes a bar or half a bar of the same named metal. There are some exotic metals, but trade on those is very low indeed


Mining provides the raw ore for prospectors to turn into gems. Each ore has a chance of becoming a certain gem or gems. Sometimes the ore sells for the most, sometimes the gem, and sometimes the finished jewel.


Last (and currently least) is milling. Herbalists provide the raw material for Scribes to mill to make the papers and inks for Glyphs. Sometimes the herb is more valuable, sometimes the papers and ink’s..sometimes the Glyphs…at the moment however it is rarely the glyphs.


When you have weapon or armor of “Uncommon” (Green) value or better, an enchanter has the ability to “Disenchant” and turn the item into enchanting materials.
Of couse the enchanter can then either sell these materials, or use them to make enchants to sell either directly to players, or on scrolls via the auction house. The chances are the Weapon or armor will havea different value to the materials, which in turn will have a different value to any enchant you may be able to make WITH the materials.

What an item disenchants into is dependent in the “i-level” of the item

This screen was captured with “Auctioneer” add-on enabled.

 Warcraft Titansteel Bonecrusher

As you can see it does a lot of the hard work for you.
If you have been doing your auction scans daily, then it will give you most of the information you need to make a decision on whether to disenchant an item or sell “as is”

In this vase it recommends Auctioning the item. This is an Epic (purple) item. It is rare to disenchant these.

We know of no better way of calculating the disenchant value than “Auctioneer”

It gives you the approximate disenchant value, and the mean sales value for other items seen at auction of the same or similar I-level. Then tells you which one will be most profitable for you.

You can then decide whether to sell the item, or sell the disenchanted materials.


All transformations are based on %age chance. There is a table of items that “could” be disenchanted. You may not get the average amount of items..of course you could get more …

postheadericon Warcraft Advanced Gold Guide – Single Market Approach III


Following this system with materials, reagents and consumables you can build up cheap stock and make killing after killing without ever farming anything yourself. This is a very effective method of making money in one market. It does however take time.

Selling is an art in itself however. For example, you have 50 stacks of iron bar. The average price you paid was 1 Gold 25 Silver per stack, they are now showing on the AH at 4 Gold each. An easy undercut.

Wait. Firstly put a couple of stacks on, 5 maximum, see how fast they sell, and more importantly WHO TO ! You will be told who bought it by mail.

If they sell fast, and to the same person, open up your “Social” tab, and “Whisper” that person directly.

“Hi, I’m [your name] you just bought a load of iron bar off me, do you want more at the same price”

Then set up a direct trade with them. Cutting out any auction tax.

Also if you flood the market, you risk being left with unsold stock, and you might get someone so desperate to sell that they undercut everything you have. You will then be faced with taking them all off auction and re-auctioning them (and losing your deposit), or sitting back and waiting  and hoping that yours sell.

Of course if someone undercuts you with say 10 stacks at a much lower price, consider buying them out. Which brings us nicely to the buyout prices.

Saronite Auction Prices

Always set a buyout ! Many people come to the Auction House to buy something they need now.

They would rather pay more and not wait than wait for your bargain with a buyout to finish its 12, 24 or 48 hour auction. Perhaps people think they will spark a bidding frenzy if they don’t set a buyout. Nope that won’t happen, and if there are a couple of bids then 99 times out of a 100 they will increase the bid by 1 copper piece.

It’s simple

Not setting a buyout will lose you customers, possibly lose you a sale, and over time lose you gold.

The level of buyout to minimum is something that you will learn. As a starting point, try this formula;

If we have an optimum price in mind, set the minimum to that, or 10% lower, and the buyout to 10% above.

Have a look at the Saronite auction above.

Do not flood the market. Many of these items here won’t sell. So the Auction levy will be wasted, as will your time and effort. If the market is full wait or check the other factions market. Also consider going to the trade channel and undercutting the best price very slightly – you will save the Auction Tax, so this should cover your undercut.

This saronite ore costs a lot to auction, and at the time we took this shot there were 7 pages of the stuff on this server. Why add more?

Also, this guy is selling for barely more than you can sell to a vendor for.

Can We at this point recommend the free addon at

This site could help you get the very best data for your marketing strategy. And the most accurate. It gives the price items actually SOLD for, as opposed to the price that was ASKED. A very important difference..

By using this addon (even the free version) for some time you will have a far greater data set, and that set will contain only the data you are interested. The averages will be the REAL selling averages, not an assumed one from a rough calculation.

Look at our chapter on Material Master for instructions on how to manage the data from your own portfolio. Although you don’t need to use our method, it does provide a pretty good template from which to work on.
Wowecon will give you the best data for your server. We definitely recommend it.

The premium version weighs in at $3.33 per month at the moment. Check out the free version, then consider upgrading.

We have nothing to do with WoWecon, but have used the software when setting up our guide, and found it very useful.


If you want to know how profit can be made more quickly, and are prepared to put in the effort to set up your  “Sales and Order Processing team” – the four ‘toons positioned at the various Auction Houses as we described earlier. Then you can look into the multi market solutions within this guide.

There is software that will get sales information for you, giving you the actual sale prices. It is called “Wowecon” and , although manually collecting this information is fine. Wowecon will collect from all auctions from people with it installed. It will collect only the actual auctions that SELL.

postheadericon Warcraft Advanced Gold Guide – Single Market Approach II

While we are on this, you will note we are not making a special section for looted weapons and armor.

The reason for this is because you are unable to plan for these items, they take up a full inventory space for each item, and as time goes on, all but the very best items have only gone one way in value …down!

The very best items being (generally)

Well those prefixed “Champion’s” are always reasonable, as are the very highest level items.

Look at the stats. Plate with high Str and Stam will often sell because Warriors are the most equipment reliant class to level with and therefore need to upgrade more often.

Having said that – weapons and armour are still not a good investment – overall the value of these items is still generally down.

The reason being that a very large number of the lower level ’toons you see running around are alt’s of high level characters, and while the high level character “could” afford to equip them with the best greens all the time from the AH..they generally don’t because;

a) It’s not very cost efficient. Leveling at an appropriate level is pretty easy and does not require up to date equipment.

b) The higher level character will provide the stuff themselves, either with a quick solo instance run (always fun) or by using their trade skill to make decent kit for the lower level ‘toon.


Weapons and Armour Prices for Warcraft

This is an graph of the average price of several green ”Champion’s” items and blue weapons and armor we tracked over a period of 18 months across several servers.

The overall trend is down, and continues to be down, we see no reason for this trend to change. By all means sell for the best you can, but these items are not a good investment option.


Later we show you how to set up your own guild for your auction house alt’s, you might think that with a guild bank you have loads of storage.

Well, for a single market approach, you really don’t. Of course it’s a lot more than most people, but it really isn’t enough.

Early on, if you have say 5 ‘toons on the go, consider setting up the rest. (you have a maximum of 50 altogether though only 10 per server) Set up the other 5 for your main server, level them until they can safely reach the major local town and get to the bank.

All characters come with a basic bank facility where you can store more items. Consider posting the stuff you want storing long term to these ‘toons and banking them in the initial free accounts they have (as you will need to log on as them , to get to them)

You do not want to fill your available storage space with slow moving low profit items. This costs you profit in the long run.

With a single market approach, keep the quicker moving stuff in your local bank or guild bank so you can get to it quickly. The slower moving stuff put in your lower level “storage mule” banks, and make a note of what you have !

If you are REALLY desperate for space there is one more short term thing you can do…

Post it to a ‘toon

The postal system will keep it for 28 days. It is VERY risky. We have “forgotten” about items like this in the past, after 28 days the server deletes them.

But if you are desperate,  make a note of what went to which ‘toon, assure yourself it is only a short term measure then do it. One advantage is it is very cheap.

Now, without buying a single extra bag space, you can store a lot more than most people would ever think.

Warcraft Character at Bank